How To Lose 680k Fans In 4 Paragraphs: Customer Experience Lessons from EA’s Star Wars Battlefront 2 Disaster

Posted: February 1, 2018

This week, EA made a splash on Reddit by posting what would become the least popular comment in the site’s history—with over 680,000 users downvoting EA’s reply to a Reddit thread about the role of microtransactions in the upcoming video game Star Wars Battlefront 2. A thread entitled “Seriously? I paid 80$ to have Vader locked?” ignited a fierce outcry from users who were unhappy that some of…

Read more