Are Customer Satisfaction Surveys Annoying Your Customers?

Posted: July 13, 2017

Customer Satisfaction Surveys are a familiar concept to everyone working in customer service – in their simplest form, at the end of an interaction with a business, customers rate the quality of the service they received. This data is a goldmine of insight. Voice of the Customer (VoC) information is arguably the most important information there is in assessing the effectiveness of the service you provide. It’s as close to impartial, objective, and honest feedback as many businesses can often get.   But could asking customers for feedback actually be damaging your business?   It sounds impossible, right? But let…

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