Customer Experience, Work

Refocusing on Customer Journeys

A rethink

A few months back, I got offered an opportunity to create a new suite of training courses for an organization I like a lot. I would have owned the entire process, from planning to evaluation, and I would have had content producers to help me realise my ideas. These courses would have been my baby, and I would have had complete creative control over them.

Five years ago, a project like this would have been a dream.

But I turned that opportunity down. Why?

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