Have you ever experienced that feeling when you encounter a new piece of information that completely shifts your understanding of the world around you? Whether it’s a great book, an enlightening movie or a blog post with a fresh perspective you’d never considered, those moments are at the core of all great learning experiences.
As a manager or trainer of a customer service team, you’ll know that excellent customer service teams aren’t born that way. Learning and training are at the heart of teams who are united in vision, strive for excellence and deliver the best customer experiences. And when training your team to become the best, excellent training materials are essential to help your team experience those paradigm shifts that fuel greater understanding of your customer.
As a seasoned customer service trainer of more than ten years, videos are an essential part of my ‘training toolkit’ that help me to achieve powerful learning outcomes. Why is that?
Firstly, people learn in different ways. The VAK Learning Model says that people typically have a preference for learning in one of three different ways – visual, auditory or kinesthetic. Adding video to your training sessions helps cater to visual learning preferences and creates an approach to learning that blends different types of media to create effective learning experiences. Secondly, Pictorial Superiority Effect means that using pictures and words together promotes greater information recall – helping you to get maximum retention and engagement through your learning content.[Read more at the Comm100 Blog]