Blockchain. Bitcoin. Cryptocurrency.
It’s likely you’ve heard these terms mentioned in the news recently, but unless you work in banking, these terms probably don’t factor much into your day-to-day work. Let’s face it – customer experience doesn’t often overlap with the world of financial technology.
But blockchain is a technology that holds the potential to revolutionize the way we all do business, far beyond its potential to change financial transactions. Enterprises everywhere seem to think so too:
* 90% of North American and European banks are exploring blockchain technology [Source] * Nasdaq is piloting a blockchain-powered private market exchange [Source] * IBM and Comcast Ventures are backing a fund for blockchain startups [Source] * Kodak share prices recently leapt 117% after announcing a new blockchain initiative [Source] * Gartner predicts the total business value-add of blockchain to reach $3.1 trillion by 2030 [Source]
If your business has anything to do with customers, the processes it follows to sell to them, market to them or share information with them could be radically transformed by blockchain.[Read more at CustomerThink]