How Blockchain Could Transform The Customer Experience

Posted: April 23, 2018

Blockchain. Bitcoin. Cryptocurrency.

It’s likely you’ve heard these terms mentioned in the news recently, but unless you work in banking, these terms probably don’t factor much into your day-to-day work. Let’s face it – customer experience doesn’t often overlap with the world of financial technology.

But blockchain is a technology that holds the potential to revolutionize the way we all do business, far beyond its potential to change financial transactions. Enterprises everywhere seem to think so too:

* 90% of North American and European banks are exploring blockchain technology [Source] * Nasdaq is piloting a blockchain-powered private market exchange [Source] * IBM and Comcast Ventures are backing a fund for blockchain startups [Source] * Kodak share prices recently leapt 117% after announcing a new blockchain initiative [Source] * Gartner predicts the total business value-add of blockchain to reach $3.1 trillion by 2030 [Source]

If your business has anything to do with customers, the processes it follows to sell to them, market to them or share information with them could be radically transformed by blockchain.

[Read more at CustomerThink]

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